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How to Shift From Initiatives Thinking to Outcomes Thinking
Sometimes a team’s OKRs look more like a to-do list. Four questions can help move them to results-focused goals.
Dec 16, 2025
89 Stories
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Learn how Beam Dental adapted and created new and aligned OKRs.
OKRs help CareMore elevate at-home care.
Metric refinements are part of using OKRs. Learn how SciNote helped fight COVID-19 by identifying what really matters.
Code for America's Jennifer Pahlka and Lou Moore explain how the nonprofit uses OKRs to defeat local government bureaucracy.
COVID-19 might have forced many companies to slow down. But for this virtual collaboration platform, it forced them to accelerate their goals.
George Babu has had a multi-hyphenate career with OKRs. He now uses them as an investor to define the terms of relationship.
One crucial conversation ensured OKRs would become an integral part of scaling the capability of a state government team.
Clear goal-setting turns a new product from failure to success.
An OKR Coach takes a grassroots approach to implementation. Here are the questions he asks to guide teams.
NerdWallet created both culture and process to help consumers make healthier financial decisions.
Accountability, digital transformation, and OKRs in local government.
How Skillshare reaches for its full potential with OKRs and continuous feedback.
Beyond Uber and LinkedIn, Eric Grant sets goals to keep learning.
Our government delivers results when things work well. But to do that, policy must define clear outcomes.
Working towards a long-term goal is rarely a straightforward journey but OKRs can act as a tool to accelerate output.
Learn how Prezi uses OKRs for consistent business
Possible has improved healthcare in Nepal by using BHAGs to maximize their OKRs.
Innovation is a part of the company values at Upside Business Travel. So are OKRs. Here's how they used both to survive the pandemic.
John shares his take on what makes the difference between success and failure. Telling stories of ambitious leaders and teams, John's keen observations and insights bring light to an oft-overlooked aspect of dreaming big.
When the YMCA of the North needed to shift their focus they turned to OKRs.
Ryan Panchadsaram, co-creator of WhatMatters.com with John Doerr, explains the basics of the OKR (Objectives and Key Results) goal-setting method.
Learn how Adobe's Donna Morris became the catalyst for “Check-in,” a new model of continuous performance management.
Learn from a leadership expert how you can analyze and use your power to promote racial justice in the workplace.
Learn how WINS meetings give everyone at Apartment Therapy a sense of collective accomplishment within an OKR cycle.
Founders share the benefits and challenges.
Elena Zhukova, an OKR coach, guided Techramps, a designer and builder of skateparks, in starting with OKRs. Her approach helped the team focus on strategic goals and achieve early wins, using agile transformation to help them achieve their Objective.
Why salary decisions should be kept out of OKR conversations.
TED was a fast-growing organization with a clearly defined mission—what more could it need? Turns out, with 250 people distributed across seven time zones, it could use a common process for setting and achieving world-changing goals.
How do you evaluate different performance management and goal-setting frameworks? Here’s why one coach chose OKRs
How Superhuman discovered a galvanizing customer-focused OKR.
Driven by their strategic use of OKRs, dive into Mantra Health's remarkable success story. Discover how they transformed the startup through directional alignment, prioritization and strategic thinking. Learn how Mantra Health refined their existing OKR system to meet their growth needs.
How Wikimedia pursues its mission to broaden history’s horizons.
A freelancer turns ideas into traction with OKRs.
A new streaming app, Idagio, competes with Spotify by committing to its niche and building an exceptional product.
MASS Design Group uses OKRs to help build a stronger and safer future for mountain gorillas.
Key Results can seem scary initially, but once that fear is overcome, they open up possibilities.
Follow along as the digital publication Apartment Therapy uses OKRs to get to the next level.
An office-wide excel spreadsheet transparently levels the playing field at Apartment Therapy.
When tackling a big topic like “have a healthy and long-lasting marriage,” defining what key results look like for that relationship is very important.
Explore how HumanFirst, a pioneering SaaS startup, leverages OKRs (Objectives and Key Results) to revolutionize clinical trials and pharmaceutical technology. Discover how OKRs, combined with Tours of Duty (TODs), help them drive success through flexibility, alignment, and leadership collaboration in a dynamic healthcare landscape.
OKRs can help families set goals that align with their values
Balancing between management and stretch goals.
Learn how Syracuse, New York adopted OKRs to improve city services and save money.
OKRs offer guidance to Syracuse's local government.
How one exec took the OKR lessons and successes he learned from Google and brought them to a new startup’s culture
A closer look at Andy Grove, the man who invented OKRs.
With the help of OKRs, a fintech startup decides to forego growing its customer base in favor of refocusing its product strategy.
OKRs are ideal for meeting personal fitness goals. Learn how Olympian Samyr Laine sets goals on-and-off the field.
Every leader struggles to set common goals for their teams. Learn how Executive Director of Ariadne Labs, Asaf Bitton, tackles healthcare by uniting diverse perspectives under one roof: impact.
Discover how nonprofit Elemental Impact uses OKRs (Objectives and Key Results) to invest in climate technology and social impact. Learn how they align OKRs with their 5-year plan, and remain flexible on the way to achieving ambitious goals.
How a global nonprofit uses goal-setting to scale impact.
How Beam Dental's CEO, Alex Frommeyer, fixed his OKRs with transparency and vulnerability.
An OKR Shepherd gets a global team aligned.
Discover how nonprofit Emancipet is using OKRs to bring together their pandemic exhausted staff, while also mapping a path to big ambitious goals.
How Paperless Post empowers teams to collaborate and set good goals.
How Maven turns growth goals into measurable key results
For mission-based organizations, success is often defined by a lofty vision statement. Learn how Upsolve used OKRs to turn audacious goals into reality with Key Results.
Thaddeus Ferber of the Forum for Youth Investment nonprofit shares how OKRs encouraged bold moves during a time of budget cuts.
Allbirds co-founder Joey Zwillinger talks about measuring sustainability and their carbon footprint by using OKRs.
Coach Peter Kappus found that trying OKRs in his personal life was a good way to be a better leader.
Learn ways OKRs help you achieve your diversity goals. Explore these OKR examples for DEI to build an inclusive culture.
Learn How Possible and Nyaya Health are growing a global culture of collaboration with OKRs.
How Allbirds sets ambitious metrics for R&D.
For this telehealth company, 2020 was a year of acceleration.
Minerva Schools is redefining what a university can be by using OKRs to illuminate the future of higher education.
Learn how one startup used OKRs (Objectives and Key Results) and still failed. OKRs are not a substitute for strategy. See how Learning OKRs can help set your company up for sustainable success.
An Ex-Googler’s advice: Combine goals with measurement.
Learn how OKRs help this non-profit's commitment to battling systemic racism and oppression.
The employee mindshare just might be a company’s scarcest resource. OKRs can help focus it.
Using OKRs to power growth, engagement, and diversity.
This fully-remote productivity software company tried OKRs. It inspired them to revolutionize their communication.
How a company without managers gets where they need to go.
There are few places where it can feel harder to say “no” than at a nonprofit. Business Geographer Gracie Koester shares perspective on using OKRs to tackle two common challenges of non-profit teams: prioritization and bringing funders into the conversation for strategic alignment.
SVP Head of Product at The Knot Worldwide Nikita Miller shares her secrets to motivating teams to use OKRs well within an organization to set and achieve goals.
For TravelPerk, OKRs provide a “...framework [that] is easy to understand, and gives all teams independence and the flexibility to contribute to the company’s focus without being told what to do.”
Poplar Homes manages properties across major metro areas and uses OKRs to help pivot and prioritize. Learn how here.
OKRs help Stitch Fix to focus attention on outcomes and impact, rather than tasks.
The YMCA of the North is moving away from a swim and gym model into a holistic center by using OKRs to change the organization's processes.
Learn how commercial real estate disruptor SquareFoot adjusted after it was disrupted by coronavirus.
How 23andMe reinstituted OKRs to power its current phase of growth.
How Upsolve is using OKRs to throw a financial lifeline to those affected by the pandemic.
How OKRs are creating MASSive change.
Meet the California grade-schoolers charting their own path.
How transparency makes an organization’s objectives clear and how it can be used in nonprofits, schools, and government.
Andy Grove once called CCNY, "a veritable American-dream machine." Now Grove's OKRs help his alma mater plan for Fall semester.
Hustle bet that its DEI and hiring practices are a competitive advantage. Learn about their goal setting to build a more diverse workforce with OKRs.
The founder and CEO of 23andMe shares the ups, downs, and in betweens of goal setting.
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